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Victa Food

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Supplement and fortified foods: the new trends

Today’s food market points out the most relevant categories of consumers: vegans, vegetarians and “flexitarians” (namely those who consume animal proteins occasionally). The results of a recent survey by Mintel in UK, show a raising awareness about health and eating disorders (allergies, intolerance, deficit, etc.…). … Read more >

CLEAN LABEL – From a trend to a habit

Data provided by Mintel confirm how “clean-label” claim is no longer a trend but a habit meeting customers’ needs. The meaning is quite versatile and it is today even more differentiated and applied to underline different specific qualities, like: “no added preservatives”, “Gmo free”, “organic”, … Read more >